I

The Solar Legacy

In 1969, on the beaches of Saint-Tropez, André Gas, a young artist from Marseille and a graduate of the École des Beaux-Arts, laid the foundation for a unique studio-home. His first handmade pieces of jewelry—charms inspired by the Mediterranean light—immediately captivated the women of the Riviera.
A Maison was born.

It is in the hills above Marseille the House has found its permanent home. In this historic workshop overlooking the Mediterranean, 70 artisan-designers bring each creation to life—cutting, assembling, polishing, hammering, and hand-enameling. Design and production coexist under one roof, ensuring the highest standards for every piece.

II

A Family Story

Perhaps André Gas’s greatest achievement was his ability to pass on his energy, passion, and curiosity to his children, who joined him in the early 2000s.

Olivier Gas, CEO, combines heritage with international expansion. True to the spirit of excellence that defines Gas Bijoux, he forges a unique relationship with each retail location—a network of more than 500 partners in nearly 50 countries.

Marie Gas, Artistic Director, takes on the ongoing challenge of blending innovation with tradition. From jewelry design to boutique displays and brand image, her intimate and delicate vision permeates the entire Gas Bijoux universe. She infuses the workshop with a passion for color, ideas for shapes, and unexpected combinations of materials, paving the way for the House’s future.

Our story

1966 The beginning of the story: André Gas graduated at the top of his class from the Beaux-Arts, and his creativity led him to found Gas Bijoux.

1969 Inspired by the hippie movement’s spirit of freedom, André Gas handcrafted lucky charm jewelry, which he sold on the legendary beaches of Saint-Tropez. This marked the beginnings of the Gas Bijoux lifestyle.

1971 Saint-Tropez Gas opened his very first store in Saint-Tropez .

1972 Saint-Tropez Gas opened his very first store in Saint-Tropez .

1975 The first enameled cross design is created, symbolizing the diverse craftsmanship the Gas Bijoux workshop

1985 Princess Diana appeared at an official engagement wearing Gas Bijoux earrings.

1985 Launch of the Strada bracelet, one of the brand’s most iconic pieces, even today.

1988 Brought back from New York, rock crystal became André Gas’s material of choice, and he transformed it into one-of-a-kind pieces resembling talismans.

1990 From a trip to Morocco, André Gas brought back a palette of colors that are reflected in the brand’s signature multicolored earrings.

1993 Opening of the first Paris boutique on Rue Etienne Marcel, a historic hub for fashion and designers.

1998 Gas bijoux a new store in the Vendôme district, a hub for jewelers.

2000 As the centerpiece of its animal-themed collection, Gas Bijoux the Duality Scaramouche bracelet, a tribute to the world’s oldest good-luck charm.

2000 Marie and Olivier Gas, André's children, joined the venture to oversee the brand's image and management.

2001 A store opened in New York City, in the Nolita neighborhood.

2006 Launch of the House’s first iconic fragrance: Ensoleille Moi, a metaphor for the sun and summer.

2007 Gas Bijoux a store in Milan, on Largo Treves, another global fashion hub.

2010 Inspired by boldness, tradition, and the blending of cultures, the Massai bracelet showcases the art of packaging within the workshop

2010 Gas Bijoux its 40th anniversary. To mark the occasion, Assouline dedicates a book to the brand as part of its “Mémoire des marques” collection.

2011 Gas Bijoux designated a "Living Heritage Company." This designation recognizes French companies that demonstrate excellence in craftsmanship .

2016 Gas Bijoux in Saint-Germain-des-Prés with the opening of its first Left Bank boutique at 10 Rue de Grenelle.

2017 Our brand is making its debut in Lyon with the opening of a store in the “Capital of Gaul,” at 7 rue des Archers.

2017 Gas Bijoux its third New York store on prestigious Madison Avenue.

2017 Our solar-inspired collection now includes lines for men and children, available at Le Bon Marché Rive Gauche.

2017 A Gas Bijoux supporter of Gas Bijoux , First Lady Brigitte Macron visited our workshop in Marseille.

2019 The sun sets over the “Pink City” with the opening of a store in Toulouse.

2019 Meghan Markle is seen wearing our earrings during a visit to Morocco.

2019 Gas Bijoux over a display window at the legendary Hôtel de Crillon on Place de la Concorde in Paris. 

2020 After Toulouse, Gas Bijoux its sunshine to Bordeaux.

2020 Summer 69, Sable d’Ambre, and Sea Mimosa join Ensoleille moi in our signature fragrance collection.

2021 After opening two stores in New York, we are opening our third U.S. location in Miami.

2021 Launch of our very first collection of bags made from natural woven raffia.

2024 Paying homage to the brand’s origins, “La Route Des Plages” rounds out the fragrance collection with its ocean-inspired notes and scents of warm sand.

2025 Gas Bijoux now Gas Bijoux in Cannes, in the heart of the Riviera, at 13 Rue du Commandant André.

III

A unique signature

Marie Gas, head of artistic direction, takes on the ongoing challenge of blending innovation with tradition. From jewelry design to store displays, and the aesthetics of advertising campaigns, her personal, delicate vision—in tune with the times—shapes the entire Gas Bijoux universe. She infuses the Marseille workshops with inspiration, conveying a passion for colors, ideas for shapes, and combinations of materials, paving the way for the brand’s future. From Marseille Paris, these three alchemists combine their complementary talents to ensure that the jewelry reflects the brand and its history: luminous and unparalleled.

Our workshops