La Route des Plages: The New Fragrance from Gas Bijoux

La Route des Plages: The New Fragrance from Gas Bijoux

Some fragrances tell stories. *La Route des Plages*, the latest fragrance creation by Gas Bijoux, is one of them: an invitation to travel, a sea breeze captured in a bottle, the very essence of summer freedom born on that famous road between Ramatuelle and Saint-Tropez André Gas sold his first pieces of jewelry in 1969. With this fragrance, the House reaffirms its ambition to offer a complete sensory experience that goes far beyond jewelry.

A fragrance born of the same commitment to craftsmanship as our jewelry

The Gas Bijoux fragrance collection was born out of a deep conviction: jewelry and fragrances share the same purpose—to enhance the moment and bring out the best in those who wear them. Each fragrance is crafted with the same artisanal precision that guides the creation of our jewelry in our Marseille workshop. “La Route des Plages” is the most accomplished example of this: its notes of fleur de sel, sea foam, and warm sand evoke those Mediterranean coastal paths where time stands still.

A fragrance composition in three movements

La Route des Plages plays on three distinct and complementary notes. At the top, a light and festive burst of sunny citrus and white flowers. At the heart, jasmine and mimosa bring a soft, generous floral sensuality. At the base, amber, sandalwood, and marine vanilla create a warm, memorable signature—the soul of the Riviera captured in a bottle.

Wearing this fragrance is a way to extend the chic solaire ofGas Bijoux

Wearing La Route des Plages means extending the chic solaire that has defined Gas Bijoux over 55 years. It means pairing its enameled bracelets or natural stone necklace with an invisible yet powerful dimension—that of memory and escape. A fragrance for all those who experience beauty as a way of life: complete, coherent, and deeply personal.

Article written by the Gas Bijoux team Gas Bijoux